Effective date: June 29th, 2026

Introduction

We provide content through our Website and email—both Right Fi Advice and our affiliated entities. Our business also includes marketing and data services designed to connect advertisers with specific consumer audiences. To do this, we collect information about individuals and use it across multiple advertising channels: digital platforms, mobile applications, email marketing, telemarketing, and others. Part of our business involves sharing and selling this consumer data, and we offer behavioral advertising that follows your activity across different websites and applications.

This privacy policy outlines what personal information we collect from and about you when you visit Right Fi Advice, as well as the methods and purposes for which we collect, use, maintain, and disclose that information. Additional website information can be found in our terms of service.

Please take the time to read this policy carefully so you know what our policies and practices are regarding your personal information. If our policies and practices aren’t acceptable to you, then don’t use our website or subscribe to our email list. Whenever you access or use this website or interact with our other services, you’re agreeing to be bound by this privacy policy.

Coverage Of This Policy And Other Websites And Services:

Inclusion of a link on Right Fi Advice does not constitute endorsement of the linked website’s privacy practices. We advise caution and encourage you to review their policies before providing any personal information.

Ways We Gather Your Personal Information:

Through this website, we gather information you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted on an inquiry form. The information you provide may be combined with additional data obtained from affiliates and marketing or advertising partners, along with other third-party data providers. Some of these providers are entities that have obtained your personal information from their own services. We also automatically collect certain information using cookies and other tracking technologies to support analytics and advertising. See below for more information.

The Data We Collect:

“Personal information” means any information processed by the Company, regardless of medium, that identifies, relates to, describes, or is reasonably capable of being associated with a specific consumer or household, either directly or indirectly.

Subscription to the Right Fi Advice requires the submission of certain personal information, such as your name, date of birth, street address, e-mail address, and phone number. We also collect information via cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device identifiers, timestamps, browsing patterns, and click-through interactions. We may obtain additional advertising-related information from data brokers or public databases, including demographic data, interests, prior locations, or purchase history. Information about your privacy rights is provided below.

California law mandates disclosure of the types of personal information collected during the last year. Accordingly, in the past twelve (12) months, we have collected identifiers; personal information categories listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)); protected characteristics under California or U.S. federal law; internet or similar network activity information; commercial information; professional or employment-related information; imprecise geolocation data; and inferences derived from other personal information. This information is sold and shared with our affiliated companies and third-party partners for marketing and advertising purposes. You have the right to opt out of such sale or sharing at any time by visiting here or calling 833-657-1663.

Treatment of Sensitive Information

We do not directly collect Sensitive Personal Information, which includes data relating to race or ethnicity, religion, precise geolocation, LGBTQ+ identity, health conditions, financial account information, or citizenship status. However, we may indirectly receive information through automated technologies such as cookies that track visits to certain web pages, potentially indicating interest in sensitive subject areas. For instance, engagement with content related to specific ethnic groups or medical topics may suggest such interests. These inferences are not made by us but may be drawn by affiliated companies or third parties with whom information is shared. If state or local law requires consent to process Sensitive Personal Information, our affiliates will not make sensitive inferences. We do not collect or use personal information concerning children under 18.

How We Use the Data We Collect

The information we collect about you is used to ensure that your requested newsletters will land in your inbox. We will also provide content or marketing messages through email or by other channels. We also share personal information with trusted partners who may send you relevant marketing messages (but you can easily opt-out here). These uses of data might be considered cross context behavioral advertising in some cases.

Personal Information Sharing

We sell or share personal information with companies who pay us and with our affiliated companies for use in marketing, including cross context behavioral advertising. We also share personal information with contracted service providers, for advertising, web hosting, fraud detection, analytics, information security, or similar services. When we share data, we put contracts in place with the recipients of our data to ensure appropriate data security measures and compliance with laws. We also share personal information where we are required by law (for example, in response to a warrant or court order), or to protect the health, safety, or rights of any person.

We may disclose personal information to appropriate authorities or third parties where required by law or legal process, including disclosures to law enforcement, courts, regulators, or governmental bodies, as well as to protect the rights, freedoms, or safety of individuals or to enforce our contractual terms, including collection-related matters. Personal information may also be transferred to a successor or purchaser as part of a business sale, merger, bankruptcy, liquidation, or similar proceeding.

Personal information may be shared with third parties where you have consented to such sharing, including for purposes presented to you when you submit the information or set out in this privacy policy.

Targeted Ads and Analytics Services

Personal information collected at and through this website is shared with unaffiliated companies in order to show you advertisements on this or other sites, and for analysis and reporting related to those ads. These companies (some of whom may be considered data brokers under applicable laws) use cookies and similar technologies to collect information from your browser about web pages you view and ads that you view or click on. We (or they) may combine this personal information with personal information from other sources (including data brokers) and/or share it with third parties for marketing and advertising purposes (this is also known as “cross-context behavioral advertising” under some laws). We (and some of the third parties described in this section) collect your IP address, date and time of your visit to the website and of some of the actions you took here, your Internet Service Provider (ISP), and the browser type and version you use to visit. This information may be combined with personal information from other sources (including data brokers) as described above and used to display advertisements from us or from others through email, social media, websites, apps, direct mail, or by other channels. We also use personal information to understand user activity at this site in order to improve the user experience.

Cookies and Similar Technologies

This site uses cookies, pixels, and similar technologies to: (1) operate this site, (2) improve your user experience, (3) provide personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are small files that our server sends to your browser that are used to recognize you when you visit certain websites. We use cookies to: operate this website, analytics and tracking, and advertising purposes. You can customize your cookie settings to limit some or all cookies in your browser settings. You can also clear (delete) the cookies on your browser at any time. Note that if you use a “do not track” setting, this may result in an “opt-out cookie” being set on your browser to block additional data collection.

We use various automated technologies to collect information from users of our Website. These include browser cookies, which are small data files stored on your device that help enable Website functionality. You can configure your browser to decline cookies, but doing so may limit access to certain Website features. Unless you modify your browser settings, cookies will be placed when you visit our Website.

Certain Website features may also use Flash cookies, also known as local stored objects, to remember your preferences and track navigation across the Website. Flash cookies are managed separately from standard browser cookies, and information on controlling them is available through Adobe’s Flash Player settings.

In addition, our Website, emails, and affiliated sites may use web beacons, tags, or pixels—small electronic files that allow us to measure page visits, email engagement, content popularity, system functionality, and related Website statistics.

Global Privacy Control / Do Not Track Mechanisms

We process Global Privacy Control (“GPC”) signals and other universal opt-out preference signals as valid requests to opt out of the sale or sharing of personal information. When such a signal is detected from your browser or device, we will honor it automatically. Our intent is not to follow you across every website you visit. As explained above, browser settings allow you to block or delete certain cookies at any time. If you opt out of tracking or activate a browser-based “Do Not Track” setting, including GPC, an opt-out cookie is stored in your browser to restrict certain data collection. Removing that cookie or changing your GPC settings may allow automated collection to restart.

Managing Your Personal Data Choices

You may exercise your privacy rights, which include: (1) to know, in general, what data we collect and how we use it (please refer to this policy), (2) to direct us not to share your personal information with other companies, (3) to request a copy of the personal information we have collected about you, (4) to request that we delete data about you, or (5) to make other requests relating to your personal information. You may exercise these rights at this page, or by calling 833-657-1663. If you still have questions or concerns after you have exercised your rights, you can contact us using the information listed below. If we cannot resolve your issue, in some cases you may also be able to contact a local privacy authority, where applicable.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

We are unable to process or respond to a request unless we can confirm the requester’s identity or authority to act. To be considered verifiable, a request must include information sufficient to confirm that the requester is the individual whose personal information we hold or a properly authorized representative, and must clearly explain the nature of the request so it can be addressed. You are not required to create an account to submit a request. Any information provided will be used only to verify identity or authority and to process the request. Upon receiving a verifiable request, we will respond within 45 days. Should we need more time, we will let you know in writing within the first 45-day period, including the reason for the delay and the expected response date, up to 45 additional days.

Where a request is refused as permitted by law, you may seek a review of that decision or contact us with any privacy-related questions using the information below. Certain jurisdictions also provide the right to lodge a complaint with a local privacy regulator. Exercising your privacy rights will not result in discrimination.

Personal Information Relating to Children

This website is intended for use only by individuals aged 18 years or older. We do not knowingly collect information from children under the age of 18. We will remove any personal information relating to an individual younger than 18 if we become aware that it has been submitted to us.

Information Security

We use commercially reasonable technical, physical, and organizational security measures to protect your personal information from loss or misuse. We maintain policies and procedures, staff training, technical monitoring, and audit our practices regularly to ensure that we are keeping pace with evolving threats to personal information.

How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. When personal information is no longer needed, we delete or anonymize it in accordance with our data retention practices.

Privacy Policy Updates

We may modify or update this Privacy Policy at any time, without prior notice. The revised policy will apply from its listed effective date. You should review this Policy from time to time to stay current on our collection, use, and sharing of personal information.

U.S. Data Storage

This website is based in the United States, and is intended for users in the United States. When you visit our website, you understand and acknowledge that your personal information will be stored and processed within the United States, subject to U.S. laws.

Contact Information for This Site

If, after reviewing this policy, you still have questions or concerns, please contact us at contact@rightfiadvice.com or 3673 Lexington Ave N (Box 331), Arden Hills, MN 55126.